The economy is not the only thing that has changed If you want to attract new clients and expand existing relationships, then you need a new approach to selling and a new sales funnel.
Traditional sales techniques and the traditional sales were the right tools when the market was hot, the selling cycle was short, and the buyer on more influence and control. But let’s face it, the market has changed Increased competition, globalization and advancements in technology has put in the consumer in control. They decide where, when, and how they are going to buy. Trust and value have become the new return on investment (ROI) making what we sell a commodity but how we sell it our competitive edge! clickfunnels pricing
The sales cycle is much longer now than it used to be. In an economy where trust and value are the ROI, sales cycles naturally lengthen as we have to build trust and establish value before we even start to sell. That takes times Customers will buy our services once they trust us, and they will buy our products when they understand the value to their business …
In an overcrowded market, consumers are overwhelmed with choice. I really believe that they are going to reject us and limit their field of options. Sales people and marketing gurus are inundating them with opportunities and messages of what, where and who else to buy products and services. If you want to hold on to your client, then you have to understand the real sale. Creating a sales fannel or sales cycle that looks like a martini glass then a funnel.
Let’s take a look To establish trust you have to spend a lot of time on the funnel Target the right client and begin to invest in a relationship. Build the trust and watch them move During this phase you are going to deeply invest in them. Developing relationships and establishing trust takes time, so expect this phase to move slowly and understand They will move through your funnel and only when they are ready. The more you push you are more likely to lose the client. That is why it is important to overfill your sales funnel Once you’ve targeted the right client and established your prospect list, then overfill your funnel client. Overfilling ensures you have enough volume giving you the patience to allow sales.
Once you finally close the sale your client moves into the “stem” of your new sales fannel. In a trust and value economy you have to sell small Clients will most likely “try you on for size” before they commit to a big investment, so in this phase of the funnel You have to make an exceptional experience deepening the clients trust and establishing real value in their mind. It is important to get into this phase of the funnel that every member of your team understands Selling at this Anyone who touches, interacts, delivers a service for or relieves the impacts the client needs to do in their mind, they all have the same goal – to create and experience this client for amazing experience. One bad apple here will definitely ruin all the time.
From here the client moves to the “base” of the funnel You have invested a lot of time, energy and resources to get this point, but understanding it was worth it. Clients who move to this level of sales are funnel love you, and they are ready to sell for you They trust you, believe in you, and most importantly truly understand the value of your products and services. So, this may seem like the end of the sale funnel but in truth it is just the beginning of phase two. With all the hard work done, it is time to start deeply selling the relationship and deepening the trust. Conversations to assess what additional needs or opportunities they have naturally lead to additional product sales and value add services. In addition, customers in this level of sales are not advised, your unpaid sales force All you have to do is.